Shopping at a “brick and mortar” store has its advantages, such as the products being right there in front of you. However, the internet provides much more than that. Browsing vitamins and supplements online provides additional information about the products, as well as great prices and a larger inventory than many walk-in stores. Shopping online offers convenience, privacy, and a broader selection of products with savings rarely found at your local store. Through the internet, you can find suppliers for items you use every day and even unique items that you may be interested in trying. Another benefit of shopping online is the ability to obtain information on a variety of similar supplements that may be closely akin to the product you already use.

In recent years, the sale of health supplements has increased as more people have become aware of the health benefits they provide. A growing percentage of supplement sales are occurring online. Internet shoppers are rewarded for their patronage by the numerous health supplement discounts and loyalty programs that are relatively easy for buyers to find.

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Hey everyone, I’ve been wondering a long time if vitamin supplements (esp. the One-A-Day multivitamin type or product) has been proven effective (esp. in a double-blind study).
Why, what’s in a vitamin pill that’s not in, say, a can of Coke?

The sad answer is that there really isn’t any proof. Many studies have failed to show any great benefits of multivitamins. There are even several studies that show that vitamins may be harmful in large quantities. No studies show that multivitamins protect against heart disease, or cancer, or anything else.

The best evidence is for calcium/vitamin D to prevent osteoporosis, and for pregnant women taking folate to prevent birth defects. After that, evidence for benefit declines significantly.

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